Happy New Year from GSD
 
 
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Effective Lead Generation

  Leads generation

Lead generation is the marriage of a couple different disciplines, these disciplines being marketing and sales. There is an overarching concept that sales and marketing are the same string, one that companies rarely tie together. Lead generation is all about tying the string together. 

One of the reasons companies find success in generating leads is that they work very closely with the marketing department, understanding both their message and medium. With that information, they’re able to reflect the message in the outbound sales messaging...

 
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